Categories: News

Not the Best Advertisement for Viagra

NJEA is touting its potent “member to member” campaign for Corzine (see yesterday’s post here and NJEA’s powerpoint here), and we’ve been poking at the data in Ginger Gold Schnitzer’s titillating presentation. (Sorry. Just trying to get into the spirit of the powerpoint, which labels NJEA members’ unenthusiastic view of Corzine as “electile dysfunction.”) Anyway, in August NJEA officials discovered that there was only a 5 point gap between members who planned on voting for Corzine (40%) and those who intended on voting for Christie (35%). So they launched a comprehensive “communications campaign to inoculate the public” that included: 104,619 telephone calls, a full-time (8 am to 8 pm) campaign office, specially-designed software, polling, data analysis, direct mail, broadcast T.V. and cable advertising, and paid Facebook, Hulu.com, and youtube spots. The result of all this effort was that NJEA’s management moved Corzine’s favorables up 18% (from 39% to 57%) and his unfavorables down 19% (from 56% to 37%). And he lost the election.

NJEA members pay over a $100 million in dues each year. Do they get to vote on how it gets spent? Maybe someone should do a poll.

Laura Waters

Recent Posts

BREAKING: Statement from JerseyCAN on State’s Long-Delayed Release of Student Test Results

This is a statement by Paula White, Executive Director of JerseyCAN, on the New Jersey…

2 years ago

NJEA: Murphy’s Elimination of Teacher Performance Test Is a Major Win for Students and Educators

This is a press release. Earlier today, Gov. Phil Murphy signed a bill to eliminate…

2 years ago

Murphy Signs Bill Eliminating EdTPA Test for Teacher Certification

Today Gov. Phil Murphy signed Senate Bill 896, which prohibits the New Jersey Department of…

2 years ago

LILLEY: Blue States Had More School Closures and More Learning Loss — Just Like NJ under Gov. Murphy

The 74 conducted a study of the relative learning loss in Democratic (Blue) and Republican (Red) states and…

2 years ago

One of Newark Superintendent’s New High Schools Tolerates Racism Against Black Students

In October 2020 Newark Superintendent Roger Leon announced with great fanfare the opening of district’s…

2 years ago