From Mike Antonucci (hat tip: Alexander Russo):
NEA itself is trying to prepare all of its state affiliates for the inevitable day when they have to recruit all their members, and not rely on the threat of loss of their jobs to persuade reluctant teachers to join or pay agency fees.
The union created “Engaging Members and Leaders in a Non-Agency Fee World: A Toolkit” to assist those affiliates in recruiting and retaining members in a free and competitive market. NEA warns them, “we know we could experience an immediate and short-term loss of membership.”